CRM

 CRM stands for Customer Relationship Management. It's a technology used to manage interactions with customers and potential customers. A CRM system helps organisations build customer relationships and streamline processes so they can increase sales, improve customer service, and increase profitability.

When people talk about CRM, they are usually referring to CRM software, a tool that is used for contact management, sales management, productivity, and more. CRM software digitises processes and automates tasks to improve the efficiency and effectiveness of customer relationship management.